Serial (UART) data is only 5-8 (sometimes 9) bits long. Usually data is sent as ASCII (ie 0x30 is "0", etc.) and thus instruments will often send/receieve data as a string ("3.1414E1" for example).
With this in mind, you need to take a look at what your device expects as a data format. Then you can use some of the string conversion vi's to convert your data to strings and send that to your device.
If you're not using LabVIEW you can do this in whatever programming language you're working in either by using a canned function or making your own.
Hope this helps!