June 16 NI Webinar: Engineering Redefined

[Mark.K]

June 16^th 10am-11am (EDT): Engineering Redefined - Here at NI, we've spent the last several years transforming our business to better serve our customers, and we can't wait to share the next step in our company's evolution with you. Register to help us kick off the new era of NI

Please offer any feedback and discussion below!

[philipbear]

For those who weren't able to attend, this webinar was a NIWeek Keynote-esque presentation about the direction NI is heading as a company. In short, National Instruments is now just NI, their color changed from blue to green to emphasize their direction being growth, and they talked about their call to engineers to Engineer Ambitiously with tie-ins to their new core values.

I feel like the biggest takeaway from this talk was a re-emphasis of NI's desire to build strong partnerships with their customer base vs just being a parts supplier for data acquisition.

For those interested, NI's CEO put together a letter about all of this here: Read Eric's letter

And the Livestreamed video is available here: Watch reveal video

Philip Bear